SOCIAL MEDIA TRENDS
RetailCamp, an interactive two-day conference, hits Los Angeles April 9th &10th, 2011. RetailCamp brings together apparel and retail industry professionals, bloggers and designers and teaches them how to use technology as a marketing, business and brand development tool.
April 9th, 2011:
9:45 AM - CHECK IN & REGISTRATION
10:30 - 11:15 AM: Modern Fashion PR: Traditional, Digital and Celebrity Media Relations – Keynote: Guillermo Zalamea – Partner, HL Group
11:30 – 12:15 PM: The Socialization & Curation Of Luxury – How social marketing, digital media, content and collection curation has impacted the way luxury brands and retailers. How heritage brands and companies use digital media to drive sales and connect with customers.
Keynote: James Gardner, Create The Group
Brains behind the brawn, CEO and co-founder James has established CREATETHE GROUP as the global digital leader in the Fashion & Luxury segment, delivering next generation solutions that are transforming the industry. CreateTheGroup’s clients include Oscar De La Renta, Donna Karan, Nieman Marcus, Bvlgari, Tom Ford and Dunhill.
1:30 – 2:30 PM: Marketing Trends Of 2011: What Are The Hottest Trends In Marketing?Industry experts discuss digital and mobile marketing strategies designed to create long-lasting relationships with your customers.
· Ruth Staiman, Luxury Marketing Consultant
· Yuan Zhang, Co-Founder, Lookville
· Adam Berke, Vice President – AdRoll
· Natasha Kahn, Modcloth
Moderated by Emily Heintz, Greenberg Group
2:45 – 3:45 PM Advanced SEO: When Did Social Marry Search? How are you combining your social media and search marketing efforts in order to achieve creative product distribution strategies, increase your page rank, drive search engine traffic and online sales through guest blogging, fashion community collaboration and new online marketing partnerships.
· Tim Homuth, Redfoot Social
· Aaron Kronis, WPromote
Moderated By: Michael Pilla – Senior Counsel, PriceGrabber.com
4:00 PM: Digital Trend Forecasting – How The Internet Is Changing Fashion Forecasting
Stylesight, the most trusted digital platform for fashion, beauty and interiors trend forecasting discusses how technology has forever changed the process of forecasting.
KEYNOTE: Lyndsey Wong, Trend Director, Stylesight